Research method: SPI

Subjective Personal Introspection

From Holbrook, 2005: it’s an extreme form of participant observation (a.n. as the participant is your own self and thus requires a deep understanding of the working pattern of your mind) that focuses on impressionistic narrative accounts of the writer’s own private consumption experiences with a phenomenon from the viewpoint of an informed and deeply involved insider. A.n. the researcher is the only participant.

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