‘I know half the money I spend on advertising is wasted, but I do not know which half’

(J. Wannamaker) in “Semiotic answers to perennial branding troubles” by George Rossolatos, Department of English, University of Kassel, Kassel, Germany (final version received 5 February 2013)

With no ads…

Who would pay for the media?

The good fairy?

Samuel Thurm, senior VP at the US Association of National Advertising