‘I know half the money I spend on advertising is wasted, but I do not know which half’
(J. Wannamaker) in “Semiotic answers to perennial branding troubles” by George Rossolatos, Department of English, University of Kassel, Kassel, Germany (final version received 5 February 2013)
With no ads…
Who would pay for the media?
The good fairy?
Samuel Thurm, senior VP at the US Association of National Advertising
Imagination is everything, it is the preview of life’s coming attractions.
Albert Einstein, in Sasser and Koslow, 2013
A brand’s idea must be simple in order for its branding to be powerful and compelling.
Allen Adamson in Johansson and Carlson, 2015