‘I know half the money I spend on advertising is wasted, but I do not know which half’
(J. Wannamaker) in “Semiotic answers to perennial branding troubles” by George Rossolatos, Department of English, University of Kassel, Kassel, Germany (final version received 5 February 2013)
If you haven’t seen it – watch it. Bit of a spoiler in the title – but not to worry. Understanding what they say isn’t a must either.
Brilliant ad in Asia (2013) …
two more ads on Mashable [opens in new tab]
One very fine spot for the Young Director Award 2010, not sure how many of you would’ve seen it. Brilliant, yet slightly terrifying.
This is not advertising, whose last post published 2015, have also published an article back in July 2011, so if you want an extensive read, their link is here [opens in new tab].
Ad. produced in 2002… I should wait until 2022 to give it a #20Years Challenge, but I was doing some research and came across it once again.
We all know it (I guess & hope), but let us enjoy this Duval Guillaume ad once again!
2002 video quality incl. *sad smile*
A Silver Lion at the Cannes International Advertising Festival of June 2003
A Golden Shark at The Shark Awards at Kinsale/Ireland Gold Award at Eurobest 2003 A Diamond Award and Gold Award for TV single at the Creative Club of Belgium in 2003
‘Did he just talk to that car?’…
2016 may call for its humour back, but for those who never saw the #HyundaiSuperBowl ad. then, you’ll better take 30 sec now!
Though you may think that it’s just another ‘look, what a fast car’ ad., it’s advertising voice commands and gets a good laugh off us as well.
& more on The Chase and other Hyundai ads on AdAge
https://adage.com/videos/hyundai-the-chase/713 [open in new tab].
With no ads…
Who would pay for the media?
The good fairy?
Samuel Thurm, senior VP at the US Association of National Advertising
I came across this beautiful ad from Avocados Mexico. Superbowl 2017. Funnily tapping into the
subliminal advertising (fake) theory [opens in new tab], the ad should definitely be remembered!
So, for all of you who didn’t watch it until now, here’s the Youtube link.
And here’s more about it and about
Mexican Hass avocado businesses on AdAge [opens in new tab]: https://adage.com/videos/avocados-from-mexico-secret-society/1269 .