From Holbrook, 2005: it’s an extreme form of participant observation (a.n. as the participant is your own self and thus requires a deep understanding of the working pattern of your mind) that focuses on impressionistic narrative accounts of the writer’s own private consumption experiences with a phenomenon from the viewpoint of an informed and deeply involved insider. A.n. the researcher is the only participant.
Ad. produced in 2002… I should wait until 2022 to give it a #20Years Challenge, but I was doing some research and came across it once again.
We all know it (I guess & hope), but let us enjoy this Duval Guillaume ad once again!
A Silver Lion at the Cannes International Advertising Festival of June 2003 A Golden Shark at The Shark Awards at Kinsale/Ireland Gold Award at Eurobest 2003 A Diamond Award and Gold Award for TV single at the Creative Club of Belgium in 2003