I came across this advert and I fell for it. It’s pure…-ly brilliant.
‘I know half the money I spend on advertising is wasted, but I do not know which half’
(J. Wannamaker) in “Semiotic answers to perennial branding troubles” by George Rossolatos, Department of English, University of Kassel, Kassel, Germany (final version received 5 February 2013)
Subjective Personal Introspection
From Holbrook, 2005: it’s an extreme form of participant observation (a.n. as the participant is your own self and thus requires a deep understanding of the working pattern of your mind) that focuses on impressionistic narrative accounts of the writer’s own private consumption experiences with a phenomenon from the viewpoint of an informed and deeply involved insider. A.n. the researcher is the only participant.
If you haven’t seen it – watch it. Bit of a spoiler in the title – but not to worry. Understanding what they say isn’t a must either.
Brilliant ad in Asia (2013) …
& two more ads on Mashable [opens in new tab]
One very fine spot for the Young Director Award 2010, not sure how many of you would’ve seen it. Brilliant, yet slightly terrifying.
Ad. produced in 2002… I should wait until 2022 to give it a #20Years Challenge, but I was doing some research and came across it once again.
We all know it (I guess & hope), but let us enjoy this Duval Guillaume ad once again!
A Silver Lion at the Cannes International Advertising Festival of June 2003
A Golden Shark at The Shark Awards at Kinsale/Ireland
Gold Award at Eurobest 2003
A Diamond Award and Gold Award for TV single at the Creative Club of Belgium in 2003
‘Did he just talk to that car?’…
2016 may call for its humour back, but for those who never saw the #HyundaiSuperBowl ad. then, you’ll better take 30 sec now!
Though you may think that it’s just another ‘look, what a fast car’ ad., it’s advertising voice commands and gets a good laugh off us as well.
& more on The Chase and other Hyundai ads on AdAge https://adage.com/videos/hyundai-the-chase/713 [open in new tab].