Research method: SPI

Subjective Personal Introspection

From Holbrook, 2005: it’s an extreme form of participant observation (a.n. as the participant is your own self and thus requires a deep understanding of the working pattern of your mind) that focuses on impressionistic narrative accounts of the writer’s own private consumption experiences with a phenomenon from the viewpoint of an informed and deeply involved insider. A.n. the researcher is the only participant.


A Marketing Course asked for the analysis of we would market to future Millennials, assignment for which I chose to focus on Aberdeen (Scotland, UK) Millennials. The original work is an extensive research through extrapolation through empirical data. The results show the great importance of Social Media content and SEO skills.

*This post was never required, not presented.

Addictive Shopping

Eccles wrote “The Lived Experiences of Women as Addictive Consumers” based on in-depth interviews with ’46 self-referred women’ in 2002. The article highlights important information on addictive consumption and this poster conveys the key points found in the article.

*The poster was never presented or requested.